Remote Work
The big news from the last week was Amazon requiring all the employees to come back in the office starting in January 5 days a week.
I know the nonprofit sector has embraced, remote working just like many other industries and there are great benefits to remote working for both employees and for organizations. But are we moving back into an era when employees are required to be in the office 9 to 5, 5 days a week?
Amazon's decision could be the first of many. As organizations in the nonprofit sector reflect on the changing remote work policies, I would argue that fundraisers, in particular, should not be confined to a 40-hour office workweek. In fact, successful fundraising is often about being out of the office, building relationships and engaging with the community.
Fundraising isn't just about sending emails or attending internal meetings—it’s about connection, engagement, and relationships. Here are five reasons why fundraisers thrive when they’re out in the field:
Building Relationships: Fundraising is about cultivating relationships with donors and stakeholders. Meeting them in person will build trust and rapport.
Networking: Attending events, conferences, and meetings allows fundraisers to network with potential donors, partners, and other professionals in the field, which can lead to new opportunities and collaborations.
Visibility: Being visible in the community or industry helps fundraisers and their organizations gain recognition and credibility, which can be crucial for attracting support.
Understanding Needs: Being out in the field allows fundraisers to see firsthand the impact of their organization's work and understand the needs and perspectives of beneficiaries and stakeholders.
Inspiration and Ideas: Exposure to different environments, people, and ideas outside the office can inspire creativity and innovation in fundraising strategies.
Whether you are considering a decision to require employees to return to the office or you already expect employees to be there 40 hours a week, I would encourage you to make sure that you have the opposite expectation for your fundraising staff. Make sure they aren't in the office, but they are spending time sharing your message building relationships, and making a deeper connection in the community.